Job Detail

Senior Direct Marketing Executive - Retention - Shelter

Date Posted: May 08, 2023
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Job Description

Closing date: 28th May 2023 at 11.30 pm.
Interviews: Held remotely between 5th - 9th June 2023

Shelter is looking for two new Senior Direct Marketing Executives to join our well-established Retention team to play a pivotal role in driving forward the development of our cash, regular giving and lottery campaigns. This role lies in our Individual Giving team, which generates around £20m of income a year.

We're looking for someone who is highly collaborative, flexible and diplomatic in their approach to work. If you've got a solid grasp of direct response across multiple channels, excellent project, product and campaign management skills and have proven experience working in a fundraising and/or direct marketing environment, then this might be the role for you!

About Shelter
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination, and the threat of eviction. We are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.

At Shelter we are united by our purpose to defend the right to a safe home. Our enemy is the social injustice at the core of the escalating housing emergency. We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.

We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.

About the team
Part of a thriving Income Generation department, our Individual Giving team consists of three programmes - Supporter Acquisition, Direct Dialogue and Supporter Retention and Development. Together, we deliver a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products. We've grown quite a bit over the past few years and benefitted from both investment and opportunity for innovation. That's resulted in us generating over £20m of unrestricted income every year. We're also welcoming and supportive, firmly believe in developing our people and can offer you every opportunity to progress.

About the role
As a senior member of the team, you'll help deliver our Individual Giving (IG) and Retention strategies, work with teams in IG to increase lifetime value of cash, regular giving and lottery supporters and collaborate with peers and Heads of team to do so. We'll also rely on you to plan and manage key projects and exceptional fundraising campaigns from start to finish with significant income and expenditure targets, focussing on giving supporters more control of how they give, when we contact them and the content that will mean most to them. Making sure each campaign builds strong supporter relationships and long-term commitment by developing inspiring multi-channel integrated campaigns to create accurate, consistent and engaging experiences at every supporter touchpoint. And, along the way, you'll have ample opportunity to deliver audience-led new product and propositions that will engage and retain supporters in truly innovative ways. As a matrix team colleague, you'll be able to collaborate, influence and deliver across multiple stakeholders and campaigns, recognising your own and others success by delivering results.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About you
Excited about the chance to deliver outstanding supporter experiences and maximise income opportunities, you'll excel in the analysis and intelligent use of data and insight, as well as be able to develop new propositions, test strategies and campaign plans. You have great influencing and negotiation skills, high levels of emotional intelligence and a flair for building positive working relationships quickly. What's more, you're adept at optimising campaigns and aren't afraid to share both your failures and successes. Utilising insight, including the motivations, interests and behaviours of supporters or customers to guide decisions comes naturally to you too and you are comfortable project managing multiple campaigns simultaneously, and happy to regularly horizon scan and keep ahead of emerging trends.

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We're here so no one has to fight bad housing or homelessness on their own.

Apply to be part of our team and be the change you want to see in society.

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

We will be sharing some of the interview questions with shortlisted candidates 3 working days before the interview. Please note Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

Job Detail

  • Location:
    , United Kingdom
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
  • Career Level:
  • Positions:
  • Experience:
  • Gender:
    No Preference
  • Degree:
  • Apply Before:
    Jun 18, 2023

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