Job Detail

Campaign Activation Manager - Southern and Central Europe - ADP

Date Posted: May 07, 2023
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Job Description

Job Title: Campaign Activation Manager (Northern Europe or Southern Central Europe)
Country: Europe
City: Hybrid Working - Access to travel Staines (HQ) a couple of times per week is needed
Employment Status: Full Time
Division: ESI Marketing (Digital Demand)
Job Responsibilities:


The Campaign Activation Managers are responsible for driving campaign co-ordination, activation, and performance monitoring and subsequent results sharing in either Northern Europe or Southern and Central Europe

The Campaign Activation Manager is a new role within the EMEA marketing organization. Based in Chertsey/Staines (UK) the remit is to activate brand aligned programmes and campaigns to create opportunities to engage in multi-channel demand generation for the teams across EMEA. Although this role will operate across multiple countries in EMEA the business language of ADP is English and the requirement for fluent English is essential. But speaking the language of demand is just as important, as is a real hunger to have a measured impact on a global business. This is a new and unique opportunity to reshape the way we grow our business in EMEA and a high visibility opportunity for the right candidate.

Working closely with Growth marketing leaders, Digital marketing teams, Product marketing, and the Brand & Content team, this is a hands-on role that's pivotal to ensure effective activation of the right campaigns to support sales growth targets. This is both a pro-active and reactive role; both delivering new ways to drive demand generation and nurture the prospects into and through our funnel, as well as working alongside each of the growth marketing leaders to ideate cut-through campaigns and leverage the available channels and technology to their fullest. This role will ensure target segment selection is aligned to sales growth opportunity and the co-ordinated messaging and assets used are aligned to current marketing messaging and campaign platforms. This role is about creating co-ordination and integration across the teams to deliver momentum through aligned messaging, accurate data targeting, and effective channel selection and optimisation.

To succeed in this role, you will know how to navigate a large, complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of 'owning the number'. You will have a strong track record across the B2B marketing mix in the support of demand generation and campaign management & execution, and be expert in bringing together different groups of people to deliver growth in both the mid and enterprise market.

You will be a skilled project and process manager with an eager eye for metric measurement and monitoring, yet just at ease when required to roll up your sleeves and get things done and done quickly. Working with our marketing automation, digital, product, content and field teams you will be expected to gather and interpret industry and client data points to efficiently build clear campaigns.

This position reports directly to the ESI Senior Director of Digital Demand, but will work very closely on a day-to-day basis with the wider organisation and marketing teams, in particular the Field marketers for each country and the EMEA Digital Director.


  • Work with Growth marketers to deliver cost-effective and scalable activation of campaigns that deliver top of funnel demand
  • In partnership with Field marketing and sales management, build appropriate data segments and persona targets
  • Monitor and optimise full lead flow lifecycle from routing to nurturing and conversion
  • Creation and ownership of the Campaign Activation Plan(s)
  • Build campaign, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors
  • Via co-ordination with field teams, support targeting and segmentation plans by analysing and advising on growth sectors
  • Work with Field & Growth teams on campaign execution, specifically channel selection and post-campaign analysis for future improvements
  • Work with digital demand team to ensure top of funnel demand is nurtured effectively through campaign cycle
  • In partnership with the wider sales operations team, develop EMEA dashboards and analysis and provide insight-driven suggestions for campaign improvements
  • Contribute to any corporate initiative as needed.


  • Extensive Knowledge of the HCM/HR/Payroll market would be a distinct advantage
  • Extremely analytical and detail-oriented, with proven project management abilities
  • Knowledge of core digital demand channels required
  • Knowledge of Eloqua/Marketing automation capabilities an advantage
  • Requires logic and reasoning to identify strong opportunities in the win/loss and market data available Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company ( vendor and agency negotiations & management)
  • Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
  • Proven track record of managing multiple projects on tight deadlines and driving meaningful results
  • International business experience is a definite plus. Exposure to working in large, global organizations would be useful
  • Results oriented , proactive and spirit of initiative
  • Accuracy and attention to detail
  • Excellent Teamwork skills
  • Self-motivating and driven to make an impact

  • Excellent technical, oral, and written communication skills required.
  • Ability to build strong individual and team relationships and manage multiple programs concurrently.
  • Good attention to detail skills.
  • Ability to problem solve, multi-task and meet deadlines.
  • Work independently and interact with various levels of management.
  • Ability to function in a flexible, constantly changing environment essential.
  • Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities.
  • Exceptional ability to translate business requirements into high-level and detailed functional specifications.
  • Effectively plans, coordinates and prioritizes work efforts of multiple groups.
  • Ability to work at a detailed level while maintaining the big picture of the overall system design.
  • Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate
  • Anticipates, identifies, and resolves problems in a timely manner.
  • Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up.
  • Ability to communicate effectively with both business and technical staff and convey complex ideas.

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Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expres

Job Detail

  • Location:
    Staines, United Kingdom
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
  • Career Level:
  • Positions:
  • Experience:
  • Gender:
    No Preference
  • Degree:
  • Apply Before:
    Jun 11, 2023

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